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25A

25A is a language studio based in Berlin that helps people shape ideas and communicate with purpose. Our writers can help you build your brand identity and connect with your audience.

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Strategy

Build your brand
Communicate your strategy, with impact.
Mission, Vision, Values, Voice, Bio, Lexicon

25A is experienced
We've worked with a wide range of iconic
brands, institutions, individuals, and industries.

Click to explore a client project

Copywriting

Working with us
We'll deliver clear, powerful messaging for growing
your audience or client list, and driving engagement.

We understand how all the pieces fit together
Copy that speaks in your voice and creates action.

Click to explore a client project

About

Lisa Majuntke has worked as an art director and set designer in fashion and is completing an MFA in fashion at Universität der Künste, Berlin.

Todd Altschuler holds a PhD in Philosophy from the New School for Social Research. He has taught Aesthetics at Wesleyan University and Parsons School of Design and has been working with brands and organizations since 2015.

Contact

You can schedule an intro session with us here.

We don't charge for the initial meeting. During the call, we'll talk about the specific challenges that you're trying to solve, and possible solutions that we can offer. After the call, we'll put together a proposal that includes deliverables and pricing.

info@25a.studio
Schönhauser Allee / 10119 Berlin, Germany

Yale School of Art

www.art.yale.edu

Bio
Yale School of Art is the top-ranked MFA program in the United States. Founded in 1869, as the first professional fine arts school in the nation, it has been the program of choice for generations of pathbreaking artists.

Challenge
Write a 10-Year Strategic Plan for the School of Art, aimed at preserving the school's iconic status, while meeting the needs of students and facing contemporary challenges in higher education.

Solution
In collaboration with faculty, administrators, and staff, we a created comprehensive roadmap covering all signifigant areas of the school — from mission, vision, values, to curriculum, fund-raising, and growth. As part of the process, we wrote a proposal for an interdisciplinary research initiative that secured $5 million in funding.

Wales Bonner

walesbonner.com

Bio
Launched by Grace Wales Bonner 2014, the critically acclaimed label brings together European heritage and an Afro-Atlantic Spirit. Known for its soulful tailoring, sophisticated elegance, and an emphasis on cultural research, Wales Bonner is one of the leading voices in the fashion industry.

Challenge
In coordination with a visual identity refresh, develop a strategic framework for shaping the future of the brand, through its evolving identity and vision.

Solution
Together with Grace Wales Bonner, we created a future legacy for the brand, centered on the concept of hybridity. Through in-depth interviews, we outlined WB's core commitments, translating them into new mission, vision, and value statements, alongside a lexicon of guiding terms.

Young

y-o-u-n-g.com

Bio
Founded by Caius Pawson in 2006, the award-winning London record label has built a cult following through their core commitment to artists and an impressive roster that includes the likes of Jamie XX and FKA Twigs.

Challenge
Alongside a visual idenity refresh, develop a brand framework that reflects the learned insights of past achievements, addresses the ongoing transformation of the music industry, and lays out a path for future growth.

Solution
Through in-depth interviews with founder Caius Pawson, we developed an integrated framework for managing each division of the company. By laying out a set of central values, writing renewed mission and vision statements, and creating decision-making guidelines, we addressed the specific challenges faced by each division, while encouraging cohesion across the organization.

Yola

yolamezcal.com

Bio
Founded in 2006, by Yola Jimenez, Lykke Li, and Gina Correll Aglietti, Yola brings together Oaxacan heritage and tradition with a focus on women's empowerment and economic independence.

Challenge
Create a cohesive set of core brand values that reflect strong, singular women, who are committed to community, connection, social impact, and style.

Solution
Through individual and group sessions with the founders and creative director, we outlined a values framework built around ancestral roots, sustainable production, and gender equality.

Sunshine Bertrand Studio

sunshinebertrand.com

Bio
The studio that creates iconic eyewear for Givenchy, Bottega Veneta, Chloé, and Jacquemus. Their playful use of oversized shapes, unexpected colors, and innovative materials has established SB Studio as a go-to choice for luxury eyewear design.

Challenge
Develop an in-house brand for the studio that drives innovation in eyewear for notable labels.

Solution
Through in-depth interviews with creative director Sunshine Bertrand, we developed a brand framework around bold expression and a wink of irreverence, including Mission, Vision, Values.

Simon Critchley

simon-critchley.com

Bio
Simon Critchley is a philosopher and public intellectual. He is the Hans Jonas Professor of Philosophy at the New School for Social Research in New York and a Director of the Onassis Foundation. As co-editor of The Stone at The New York Times, Critchley showed that philosophy plays a vital role in the public realm.

Challenge
Create a website rebrand with new copy to support the launch of the author's latest book, "On Mysticism."

Solution
We created a clean, minimalist design, which presents key content to the audience in a single stream, and housed Simon's extensive media appearances, interviews, and reviews in a comprehensive online archive.

Website Portfolio

Tyrone Lebon

tyronelebon.com

Bio
Tyrone Lebon is a photographer and filmmaker based in London. His work has been shown by international galleries and publications. He has created imagery and film for premium luxury clients, including Burberry, Bottega Veneta, Calvin Klein, Louis Vuitton and Miu Miu. He is also the founder and creative director of the photography gallery Grace's Mews.

Challenge
Create a press release that captures the details and feel of an intricately-constructed gallery exhibition.

Solution
We worked with the artist to document the history, meaning, and material qualities of his film collaboration with Dom Maker of Mount Kimbie at Frieze Gallery, London.

'Die Cuts' Press Release

Peter Miles Studio

petermilesstudio.com

Bio
Peter Miles is a British graphic designer and art director. He is acclaimed for devising logos and advertising campaigns for iconic brands, including Celine, Gabriela Hearst, Isabel Marant, Marc Jacobs, Phoebe Philo, Proenza Schouler, and artists, including Sofia Coppola.

Scent

scent----.com

Bio
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Challenge
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Solution
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