25A is a language studio based in Berlin that helps people shape ideas and communicate with purpose.
Our writers can help you build your brand identity and connect with your audience.
Build your brand
Communicate your strategy, with impact.
Mission, Vision, Values, Voice, Bio, Lexicon
25A is experienced We've worked with a wide range of iconic brands, institutions, individuals, and industries.
Click to explore a client project
Copywriting
Working with us
We'll deliver clear, powerful messaging for growing your audience or client list, and driving engagement.
We understand how all the pieces fit together
Copy that speaks in your voice and creates action.
Click to explore a client project
About
Lisa Majuntkehas worked as an art director and set designer in fashion and is completing an MFA in fashion at Universität der Künste, Berlin.
Todd Altschulerholds a PhD in Philosophy from the New School for Social Research. He has taught Aesthetics at Wesleyan University and Parsons School of Design and has been working with brands and organizations since 2015.
Contact
Schedule a free introductory session.
During the call, we'll discuss the specific challenges you're facing and explore potential solutions. Afterward, we'll provide a proposal outlining deliverables and pricing.
Bio
Yale School of Art is the top-ranked MFA program in the United States.
Founded in 1869, as the first professional fine arts school in the nation,
it has been the program of choice for generations of pathbreaking artists.
Challenge
Write a 10-Year Strategic Plan for the School of Art,
aimed at preserving the school's iconic status,
while meeting the needs of students and facing contemporary challenges in higher education.
Solution
In collaboration with faculty, administrators, and staff, we created a comprehensive roadmap covering all significant areas of the school — from mission, vision, values, to curriculum, fund-raising, and growth. As part of the process, we wrote a proposal for an interdisciplinary research initiative that secured $5 million in funding.
Bio
Launched by Grace Wales Bonner 2014, the critically acclaimed label brings together European heritage and an Afro-Atlantic Spirit.
Known for its soulful tailoring, sophisticated elegance, and an emphasis on cultural research, Wales Bonner is one of the leading voices in the fashion industry.
Challenge
In coordination with a visual identity refresh, develop a strategic framework for shaping the future of the brand, through its evolving identity and vision.
Solution
Together with Grace Wales Bonner, we created a future legacy for the brand, centered on the concept of hybridity.
Through in-depth interviews, we outlined WB's core commitments, translating them into new mission, vision, and value statements, alongside a lexicon of guiding terms.
Bio
Founded by Caius Pawson in 2006, the award-winning London record label
has built a cult following
through their core commitment to artists
and an impressive roster that includes the likes of Jamie XX and FKA Twigs.
Challenge
Alongside a visual identity refresh,
develop a brand framework that
reflects the learned insights of past achievements,
addresses the ongoing transformation of the music industry,
and lays out a path for future growth.
Solution
Through in-depth interviews with founder Caius Pawson,
we developed an integrated framework for managing each division of the company.
By laying out a set of central values,
writing renewed mission and vision statements,
and creating decision-making guidelines,
we addressed the specific challenges faced by each division,
while encouraging cohesion across the organization.
Bio
Founded in 2006, by Yola Jimenez, Lykke Li, and Gina Correll Aglietti, Yola brings together Oaxacan heritage and tradition with a focus on women's empowerment and economic independence.
Challenge
Create a cohesive set of core brand values
that reflect strong, singular women, who are committed to community, connection, social impact, and style.
Solution
Through individual and group sessions with the founders and creative director,
we outlined a values framework built around ancestral roots, sustainable production, and gender equality.
Bio
The studio that creates iconic eyewear for Givenchy, Bottega Veneta, Chloé, and Jacquemus.
Their playful use of oversized shapes, unexpected colors, and innovative materials has established SB Studio as a go-to choice for luxury eyewear design.
Challenge
Develop an in-house brand for the studio that drives innovation in eyewear for notable labels.
Solution
Through in-depth interviews with creative director Sunshine Bertrand, we developed a brand framework around bold expression and a wink of irreverence, including Mission, Vision, Values.
Bio
Tyrone Lebon is a photographer and filmmaker based in London.
His work has been shown by international galleries and publications.
He has created imagery and film for premium luxury clients, including Burberry, Bottega Veneta, Calvin Klein, Louis Vuitton and Miu Miu.
He is also the founder and creative director of the photography gallery Grace's Mews.
Challenge
Create a press release that captures the details and feel of an intricately-constructed gallery exhibition.
Solution
We worked with the artist to document the history, meaning, and material qualities of his film collaboration with Dom Maker of Mount Kimbie at Frieze Gallery, London.
Bio
Simon Critchley is a philosopher and public intellectual.
He is the Hans Jonas Professor of Philosophy at the New School for Social Research in New York and a Director of the Onassis Foundation.
As co-editor of The Stone at The New York Times, Critchley showed that philosophy plays a vital role in the public realm.
Challenge
Create a website rebrand with new copy to support the launch of the author's latest book, "On Mysticism."
Solution
We created a clean, minimalist design,
which presents key content to the audience in a single stream,
and housed Simon's extensive media appearances, interviews, and reviews in a comprehensive online archive.
Bio
Peter Miles is a British graphic designer and art director.
He is acclaimed for devising logos and advertising campaigns for iconic brands, including Celine, Gabriela Hearst, Isabel Marant, Marc Jacobs, Phoebe Philo, Proenza Schouler, and artists, including Sofia Coppola.
Bio
Lorem ipsum dolor sit amet consectetur adipisicing elit. Nobis eos ea expedita facilis repellat voluptatum animi repudiandae id, eius, et quasi perspiciatis tenetur illum eveniet consequuntur quos perferendis alias a.
Challenge
Lorem ipsum dolor sit amet consectetur adipisicing elit. Eum distinctio nostrum consectetur modi aliquid repudiandae harum ipsum doloribus? Libero inventore at neque nostrum minima, repellat quos soluta voluptates similique vitae.
Solution
Lorem ipsum dolor sit amet consectetur adipisicing elit. Consectetur reiciendis accusantium quisquam nostrum nesciunt harum nulla odio molestiae ea sit. Nemo saepe tenetur delectus excepturi dicta, impedit maiores laborum atque.
Bio
The Würth Collection is one of the most important private art collections in Europe.
Founded by Professor Reinhold Würth in the 1970s, the collection includes a broad range of works, from the late Middle Ages to the early 21st century.
It is exhibited in museums around the world, as well as private exibitions halls across Germany.
Challenge
Create social media content that engages a loyal following, while building a wider audience.
Solution
We wrote a series of social media posts that aimed to educate, entertain, and delight followers,
while inviting them to attend free exhibitions and join a community of art lovers.
25A is a language studio based in Berlin that helps people shape ideas and communicate with purpose.
Our writers can help you build your brand identity and connect with your audience.
Strategy
Build your brand
Communicate your strategy, with impact.
Mission, Vision, Values, Voice, Bio, Lexicon
25A is experienced
We've worked with a wide range of iconic brands, institutions, individuals, and industries.
Clients
Yale School of Art
Wales Bonner
Young
Yola Mezcal
Sunshine Bertrand
Copywriting
Working with us
We'll deliver clear, powerful messaging for growing your audience or client list, and driving engagement.
We understand how all the pieces fit together
Copy that speaks in your voice and creates action.
Clients
Tyrone Lebon
Simon Critchley
The Würth Collection
About
Lisa Majuntke
has worked as an art director and set designer in fashion and is completing an MFA in fashion at Universität der Künste, Berlin.
Todd Altschuler
holds a PhD in Philosophy from the New School for Social Research. He has taught Aesthetics at Wesleyan University and Parsons School of Design and has been working with brands and organizations since 2015.
Contact
Schedule a free introductory session.
During the call, we'll discuss the specific challenges you're facing and explore potential solutions. Afterward, we'll provide a proposal outlining deliverables and pricing.
Bio
Yale School of Art is the top-ranked MFA program in the United States.
Founded in 1869, as the first professional fine arts school in the nation,
it has been the program of choice for generations of pathbreaking artists.
Challenge
Write a 10-Year Strategic Plan for the School of Art,
aimed at preserving the school's iconic status,
while meeting the needs of students and facing contemporary challenges in higher education.
Solution
In collaboration with faculty, administrators, and staff, we a created comprehensive roadmap covering all signifigant areas of the school — from mission, vision, values, to curriculum, fund-raising, and growth. As part of the process, we wrote a proposal for an interdisciplinary research initiative that secured $5 million in funding.